Collection

Puraai

13 products
169 € – 199 € Price range

Puraai embodies this rare meeting between Italian craftsmanship and Japanese aesthetics. Founded in 2018 by two transalpine designers returning from Tokyo, the brand takes its name from the Japanese words Pura (plastic) and Ai (love), a statement of intent that runs through every Puraai sneaker. The logo ラ, this Japanese character that discreetly adorns the side of each pair, recalls the origin of this approach: transforming recycled plastic into exceptional vegan shoes, handcrafted in Italy. At Uptown Store Saint-Étienne, we selected Puraai for this singularity, this positioning between ethical fashion and affirmed design, between sneakers and object of desire. Each model carries a story, a poetic name, an immediately recognizable silhouette.

Puraai Panther: The Brand's Signature

The Panther model concentrates the brand's DNA. Retro-futuristic silhouette, meticulous Italian construction, recycled synthetic materials that mimic leather with unsettling fidelity. At Uptown Store, we offer a wide palette of Puraai Panther colorways: from the immaculate Panther Angel to the deep Panther Wine, passing through appetizing shades like Salted Butter, Cotton Candy, Macaron, or Tiramisu. Each name evokes a precise chromatic intention, almost synesthetic. The Panther Brownie plays on caramel tones, the Panther Emerald on saturated green, the Panther Phantom on absolute matte black. These Puraai sneakers stand out for their thick sole, their rounded toe box, their monobloc construction that evokes both the technical sneakers of the 90s and contemporary luxury codes. Perfect for those seeking a vegan women's sneaker or men's—the models are unisex—they blend just as well into an affirmed streetwear outfit as into a minimalist wardrobe, alongside our selection of high-end women's sneakers.

Puraai XS: The Compact and Audacious Version

Alongside the Panther line, Puraai develops the XS model, a more compact version with a streamlined silhouette and low profile. Available in Salted Caramel and Tiramisu colorways at Uptown Store, the XS seduces with its refined construction and more urban appearance, less massive than the Panther. It's a Puraai sneaker to wear every day, in a casual but always refined style. The material remains faithful to the brand's promise: Puraai shoes 100% vegan, made from recycled plastic and technical textiles. No leather, no animal materials, but a finishing quality comparable to the best Italian sneakers on the market. For those seeking an ethical alternative without aesthetic compromise, Puraai answers with assumed radicality. The brand fully embraces our approach to eco-responsible fashion, alongside labels like Veja or Komodo.

Puraai at Uptown Store Saint-Étienne: Why This Selection

We integrated Puraai into the Uptown Store catalog because the brand embodies what we defend: a fashion that takes a stand, that doesn't just follow trends but imposes a vision. The Puraai women's and men's sneakers we offer are not mass-produced products. These are pieces produced in small series, distributed selectively, worn by a community that values origin, material, and meaning. In our store at 21 rue Léon Nautin in Saint-Étienne, you can try them on, touch this synthetic material that mimics nappa leather with unexpected softness, feel the balanced weight of the sole. On uptown-store.fr, find our complete Puraai sneaker selection, with fast delivery throughout France. Whether you're looking for a Puraai men's sneaker for an affirmed streetwear look or a Puraai women's sneaker for a refined urban wardrobe, our collection covers all tastes, all colorways, from the most discreet to the most audacious. Puraai is not a brand of compromise. It's a statement, a choice, a way of wearing the sneaker as a manifesto. And it's precisely for this reason that it finds its place at Uptown Store, between our premium sneakers collections and our most demanding lifestyle pieces.

Frequently asked questions

The Puraai collection at Uptown Store stands out with its range of shoes featuring clean design and creative naming. The PANTHER series in particular offers colorways inspired by flavors and gourmet worlds — Cotton Candy, Salted Butter, Macaron, Tiramisu — while maintaining a cohesive visual identity. It's a thoughtful streetwear approach where each pair tells a story through its color.

Both lines coexist within the Puraai collection, each with its own signature. The PANTHER range dominates the collection with 12 distinct colorways (Angel, Bambi, Brownie, Caffe, Emerald, Phantom, Wine, etc.), while the XS line offers a more refined selection with specific shades such as Salted Caramel and Tiramisu. They represent two different approaches within the Puraai philosophy.

Each Puraai colorway carries an evocative name that reflects its tone. For a neutral and versatile shade, explore Phantom, Brownie, or Salted Butter. For more expression, Cotton Candy and Emerald bring vibrancy. If you're looking for cooler tones, Wine and Egg Nog are elegant and timeless. At Uptown Store in Saint-Étienne, our team can help you visualize these nuances in-store.

To preserve your Puraai, clean regularly with a soft, damp cloth to remove dust. Avoid direct heat sources and store them in a dry, well-ventilated place. Depending on the material used, you can apply protection products suited to sneakers. Regular maintenance ensures your pair stays in great condition over time and preserves the vibrant colors.

As with any sneaker purchase, we recommend checking the size guide provided on each model's product page, as adjustments may vary slightly from one pair to another. Feel free to contact us at Uptown Store or consult the detailed product page on uptown-store.fr for precise recommendations according to the Puraai model you're interested in.

The Puraai collection offers an inclusive approach with models accessible to everyone. Any sizing differences are indicated individually for each product. Whether you're looking for a pair for women or men, the complete range of Panther and XS colorways is designed to appeal to all contemporary streetwear enthusiasts.

You can browse the complete Puraai collection on uptown-store.fr and add your favorite pairs to your cart. Uptown Store processes orders with care and offers a smooth online shopping experience. For specific questions or to try before you buy, you're also welcome at our store at 21 rue Léon Nautin in Saint-Étienne, where our team will help you find the perfect pair.