Collection

New Amsterdam Surf Association

3 products
41,40 € – 113,40 € Price range

New Amsterdam Surf Association embodies the spirit of landlocked surf, this singular Dutch vision that transforms Amsterdam into an urban surf capital. Founded on the assumed irony of a wave culture in a city of canals, the brand offers hoodies, short and long sleeve t-shirts, cardigans and pants that celebrate coastal imagery through a street perspective and European authenticity. Each piece carries the tropical and surf aesthetic of the nineteen-nineties, reinterpreted in vibrant colors and floral or tie-dye patterns that move away from Californian codes in favor of a distinctly Dutch identity.

Hoodies and New Amsterdam Surf Association Logo

The New Amsterdam hoodies showcase the brand's logo in contrasting color combinations: Ash Poppy Red pairs the softness of ash gray with the intensity of poppy red, Navy Blazer Sun Yellow marries navy blue with bright sunshine yellow. The Tropical Hoodie model in Pink Lady pushes the graphic universe further with floral prints inspired by islands, worn on thick fleece with classic construction. These hoodies embody European skate-surf culture in its most casual dimension, perfect for completing our men's t-shirt selection in everyday wear or during urban sessions.

Short and Long Sleeve T-Shirts New Amsterdam

The New Amsterdam Surf Association t-shirts form the heart of the collection with a diversity of patterns and silhouettes. The Logo S/S Tee in Sea Green Butter Yellow or White Deep Red displays front branding in soft colorways, while the Tropical S/S Tee declines its hibiscus and palm prints on Black, Pink Lady or White backgrounds. The Welcome to Palm Beach S/S Tee model in Anthracite or Blue plays with vintage surf typography, evoking American beach towns with ironic distance. The long sleeve t-shirts Logo Longsleeve extend this logic in Ocean Wave Sea Green or White Deep Red, offering a mid-season version of signature graphics. These pieces compose a coherent streetwear wardrobe, to be freely paired with other men's clothing from the Uptown Store catalog.

Hibiscus Cardigan and Work Trousers Pants

The Hibiscus Cardigan Aop integrates an all-over floral print that transposes tropical aesthetics onto an open knit silhouette, an ideal layering piece for seasonal transitions. The Work Trousers Black borrow from workwear codes with a straight cut and utilitarian details, anchoring the New Amsterdam proposition in a more functional register while maintaining the brand's casual spirit. Finally, the tie-dye socks in Light Blue or Sand provide the finishing touch with hand-dyed patterns, a discreet accessory yet coherent with the surf-skate universe of the collection.

Uptown Store presents the complete New Amsterdam Surf Association collection in its Saint-Étienne boutique, 21 Rue Léon Nautin, as well as online at uptown-store.fr with delivery throughout France. Each piece is selected to embody this vision of European urban surf, far from clichés and close to the streetwear authenticity sought by lifestyle culture enthusiasts.

Frequently asked questions

This collection embodies the relaxed and colorful spirit of urban surf culture, with designs inspired by tropical palettes and graphic motifs. You will find iconic pieces such as the TROPICAL HOODIE Pink Lady, the HIBISCUS and WELCOME TO PALM BEACH T-shirts, as well as basics reinvented with vibrant colors and distinctive New Amsterdam label details.

The collection offers short sleeve (S/S TEE) and long sleeve (LONGSLEEVE) T-shirts in varied designs: TROPICAL S/S TEE (available in Black, Pink Lady, White), HIBISCUS S/S TEE, LOGO S/S TEE in Sea Green Butter Yellow colorways, and WELCOME TO PALM BEACH S/S TEE (Anthracite and Blue). Long sleeve versions like the LOGO LONGSLEEVE combine two complementary colors for added character.

The LOGO HOODIE emphasizes brand identity with contrasting colorways (Ash Poppy Red, Navy Blazer Sun Yellow), ideal for asserting your connection to the New Amsterdam universe. The TROPICAL HOODIE Pink Lady, more graphic and colorful, offers a more narrative and playful approach, directly inspired by tropical surf aesthetics. The choice depends on your preference: minimalist branding or bold graphics.

We recommend consulting the label on each piece for specific instructions. In general, cold water washing inside out better preserves the vibrant colors and graphics typical of New Amsterdam. Avoid the dryer for delicate fabrics and favor air drying, particularly for hoodies and printed T-shirts.

Yes, the TIE DYE SOCKS (available in Light Blue and Sand) embody the colorful and relaxed spirit of the entire collection. Though more understated, they perfectly complement the T-shirts and hoodies with their soft and modern hues, ideal for adding a touch of personality to your streetwear outfits.

You can discover and try the New Amsterdam Surf Association collection at Uptown Store in Saint-Étienne (21 rue Léon Nautin, 42000), our specialty boutique for high-end streetwear and lifestyle. You can also order directly on uptown-store.fr and benefit from our delivery and returns services.

Yes, the collection features 16 varied products. Beyond T-shirts and hoodies, you will find a HIBISCUS CARDIGAN All Over Print for added versatility, WORK TROUSERS in Black canvas for a more structured style, and TIE DYE SOCKS accessories to complete your looks. Each piece maintains the graphic and chromatic consistency of the New Amsterdam universe.